The Ultimate 2021 Guide To Selecting A Forex CRM
The Forex world is highly dynamic in nature. Brokerage firms are constantly obliged to build upon or sustain their existing profit margins. When the margins plunge, the forex brokers are forced to deal with a plethora of complications to meet the demands in the existing markets.
To achieve these highly onerous targets, brokerages rely on the dependable optimization capabilities that come hand in hand with the incorporation of technology. Technology plays an extravagantly pivotal role in the operation of brokerages not just from the front end of functionality but from the back end as well. One very crucial technological component implemented for backend duties is Forex CRM software.
The acronym CRM expands to Customer Relationship Management. As the name itself denotes, a Forex CRM System allows for a methodical and constructive way to manage the entire gamut of relationships and interactions you make with your client.
The inclusion of a CRM tool is often ignored, especially by newer entrants to the market. The reality is that incorporation of an appropriate Forex CRM Software can aid immensely in boosting sales figures, the productivity of staff and most importantly it will streamline several processes in your organization. In a report taken in 2018, it was predicted that by 2023, CRM Market research could increase near to 35 billion. With the advancements in technologies, it is practical for any type of firm to choose which CRM fits for their enterprise.
So far, we’ve purported as to why it is essential to pick the right Forex Brokerage CRM in general. Now let’s dive deep into the key pointers that have to be considered to acquire the best Forex CRM tool for your Brokerage and see how it can concoct a real impact on your Forex Brokerage firm to generate productive leads and funnel them into actual sales.
What You Need To Consider When Selecting A Forex CRM for your Brokerage
An all-embracing Platform
An FX CRM solution should be weaved to make for a thoroughly comprehensive package. It should function in a way such that your entire workforce makes efficient use of it as it will be utilized in a multitude of tasks. They should also be able to operate data and perform interactions with the client and distinct partners like IBs.
A CRM for forex brokers should make it easier to supervise your staff’s performance and all miscellaneous marketing activities. The core programming interface in your CRM should allow for easy integration with your trading platform and other pre-existing tools flawlessly.
Effective Utility of Customer Details
An ideal CRM should synthesize the functions of marketing and sales effectively. A simple click should help you access all your pre-existing customer’s previous transactions and other derivable data like trade habits, demographics, etc. CRM is a gift to the sales team as it reinforces them to choreograph their perspective by the data acquired.
Lastly, your CRM suite should enable your marketing team to effectively verify which campaigns have worked for them and which haven’t. By identifying the campaigns that haven’t garnered the desired results they can make the necessary changes to reinstate effectiveness in the campaigns.
Multi-Level Partner Management
Considering that the CRM tool you use would be capable of keeping track of all payment transactions, it will also ease the monitoring of payments and various other establishments you have with your external partners and IBs. So in a nutshell, it should be capable of managing networks with your associates across different levels. Additionally, it should have a robust data encryption method in place to ensure maximum safety and confidentiality of sensitive data.
Accurate Customer Segregation
Your CRM suite should always look at your customers from a holistic perspective. This will allow your staff across the different relevant departments to provide a unique and tailor-made approach to the different clients you will encounter. Hence, a CRM should be adept at making the differentiation amongst customers based on factors such as how new they are to the system, what their trade volumes are etc.
Consolidated Communications Management
Many consider that handling communication is a prime forte of any CRM suite and this fact is quite true. A CRM should be able to flawlessly amalgamate with your trading interface in a manner such that you need not constantly make a switch between the front and back end based on the action you will have to undertake. It should allow you to organize engagements and follow up communications with your customer such that none of them feel they haven’t been attended to.
All these interactions should be stored with a relevant timestamp along with the customer details so that your staff can keep an effective track of what’s been going on till that point of time. It should also be able to store the data of all communications made with a particular client in an organized manner to further smoothen the process. The culmination of these attributes will let you respond to your customers in the quickest manner possible thus eliminating the possibility of their dissatisfaction to the highest possible extent.
Based on the jurisdiction of your brokerage’s operations, there might be certain requirements about the regulatory concurrence. These include processes that expand beyond the simple identity validation of your customers such as AML (Anti Money Laundering) or KYC (Know Your Customer).
Forex technology providers nowadays do offer CRM suites with components that allow you to electronically verify these regulatory requirements to make your procedures easier and smoother. This also makes processes quicker and simpler for the client as well and effectively translates to more business for you.
Creating Reports from Raw Data
In the world of digital dimensions, data is undoubtedly the most valuable currency available and even the most basic CRM software can store a massively abundant quantity of data. More capable CRM equipment can go one step further and provide you with a lot of essential know-how by analyzing the collated data. This can be done by the production of various kinds of reports based on collated data, highlighting different aspects and characteristics.
The Forex market is highly volatile and susceptible to rapid uncalled for changes, thus requiring the highest levels of adaptability in a brokerage’s functioning. Periodic analysis of those reports can provide extremely useful insight that can be deployed for improving strategies and overall organizational betterment.
Coming to the final aspect, the CRM software you look for should allow for a significant degree of customization. This should be both from a visual as well functional aspect. From a visual standpoint, it should allow for modifications such as your company logo, color patterns, and general feel. This personalization will have a very notable psychological effect of comfort and familiarity when you will use that CRM interface.
Moving ahead, it should also be adaptable from a technological standpoint to additions and modifications. It should be able to seamlessly integrate any additional components you want to add to the interface such as chatbots, payment solutions, SMS modules, etc. to make things easier for you.Back to blog