Digital Marketing is the core of any online business model. The success of a company largely depends on how their service is effectively branded, introduced, and promoted to target clients and how it impacts their actions. A company that can convey its message most efficiently usually takes the lead in the competition.
Popcorn Technology offers a unique digital marketing premium service to white label clients to help brand and communicate with its potential audience in a meaningful manner. We help our clients (brands) establish an online presence while assisting in building brand recognition and online reputation.
A concise strategy will help your brand tackle its goals with a sense of purpose. Below is a step-by-step social media marketing guide to help you identify your social goals, engage audiences, and optimize your results.
If you're laser-focused on generating leads or traffic to your website, social media can make it happen. Whether through promotional posts or social ads, keeping an eye on conversions and URL clicks can help you better determine your ROI from social media.
The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat. PopcornTec will set up your accounts and homepages for all major platforms so that they are ready when you are.
Social media marketing first started with publishing. Businesses were sharing their content on social media to generate traffic to their websites and, hopefully, sales. But social media has matured far beyond being just a place to broadcast content.
Nowadays, businesses use social media in a myriad of different ways. For example, a company that is concerned about what people are saying about its brand would monitor social media conversations and respond to relevant mentions (social media listening and engagement). A business that wants to understand how it’s performing on social media would analyze its reach, commitment, and sales on social media with an analytics tool (social media analytics). A business that wants to reach a specific set of audience at scale would run highly-targeted social media ads (social media advertising).
The major social media platforms mentioned above are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat. There are also smaller and up-and-coming platforms, such as Tumblr, Tik Tok, and Anchor, and social messaging platforms, such as Messenger, WhatsApp, and WeChat. When starting, it’s better to pick a few platforms that you think your target audience is on than to be on all platforms.
Blogging is good for SEO because it helps with several things that are important ranking factors. When you have a blog that's updated regularly with blog posts that are high quality and on topics relevant to your audience, it can make a massive difference to how your overall website performs in the search. PopcornTec will set up and integrate a free WordPress blog so that it is ready when you are.
All of the major search engines crave, relevant content, and blogging are some of the most straightforward and inexpensive methods for a business to create this.
When a business creates blog posts consistently, they are continually providing Google, Bing, Yahoo, and the others with fresh content to index.
Every blog post you write for your business is seen as a unique page on your website by search engines, and therefore a unique opportunity to rank on Google. Whereas other pages of your website (product or landing pages, for example) should not be too text-heavy (lest users disengage or bounce, which will negatively impact your SEO ranking), blog posts afford more freedom with length. You can use blog posts to go into depth on topics your target audience is looking up online.
This is also an opportunity for businesses to insert those relevant keywords that consumers will use to search for the types of services or products that the company offers.
Customer engagement is an immensely important element of online marketing and branding.
Blogging provides the opportunity for you to connect with your existing and potential customers in a different, more conversational way.
Blogging is an excellent way to build trust with your target audience through high-quality content that they find relevant.
With an active comment section, you will also be able to follow the visitors' responses to your posts, and you will be able to respond directly to their comments, which is enormous in building trust and relationships.
When you attract new visitors to your website, this creates a unique opportunity to generate leads.
WordPress powers most of the world's blogs. WordPress is only one of the site builders and content management systems users can download and install for free, but it has unique features that make it the most popular content management system in use today.
Although WordPress was initially designed to support blogging and related types of online publishing, it also powers a wide range of sites with other purposes. Users can also purchase and install hundreds of custom plugins from third-party developers. Plugins can be activated or deactivated and uninstalled as needed as a site evolves.
Press Releases are still relevant and probably will be for a long time to come, not only for search engine optimization but for marketing, in general. However, many marketers don't understand the concept and often end up doing things that eventually harm their websites. Press Releases are a way of distributing and announcing events to the press. Google defines them as "an official statement issued to newspapers giving information on a particular matter."
In this age of digital media where most news comes from the Internet, it can be easy to assume that distributing your company's story via social media alone is adequate—but news distributed solely on social media may not get the attention it deserves. A press release—properly crafted and appropriately distributed—can support your company's news and views in a credible and targeted way that reaches critical audiences with messages that matter to them.
If done professionally written a press release can achieve the following:
Social media tools like LinkedIn, Facebook, or Twitter have an invaluable place in the modern communications mix. Technology and social media have changed the way companies are doing business, both in how they obtain clients and how they disseminate information.
The thing is, however, that it's pretty hard to get the media's attention. It's even harder for editors, who are constantly bombarded with news topics from all directions. They need to filter and curate them to publish only the best, most exciting news.
We all know that building backlinks are one of the most challenging tasks for SEO. Building high-quality backlinks are even harder. And don't also get me started on how hard it is to do all this naturally, without buying them.
Press Releases are the right way of quickly obtaining high-quality links naturally. However, if not done correctly, it becomes a complete waste of time and can potentially be harmful to your website.
As clients increasingly rely on Google and other search engines to get the information and services they need as well as checking the reputation of their potential broker, it is more important than ever for brokers to hone their SEO strategy. SEO, or search engine optimization, encompasses the many different actions a business can take to improve their ranking on search engines.
Be sure also to include the keywords you are targeting in the URLs of your pages. Targeted URLs provide more evidence to Google regarding the content and relevancy of each page. Also, when linking to other pages via anchor text, match the anchor text to the URL as much as possible.
There is no way to create lasting SEO success overnight. This is by design from search engines, who are continually pushing for websites to produce quality work consistently to get distinguished from spammy, low-quality sites. When it comes to improving your SEO, the importance of authentic content cannot be emphasized enough.
Improving your rank doesn’t do your business any good if it doesn’t help you reach your business goals and ultimately help you to get more clients for your business. Make sure that you are not just improving your rank in Google, but also growing along with your position in Google. If your improved ranking is bringing in more website traffic or generating more leads, then your ranking is working for you. If you aren’t benefiting from the improved ranking, you are better off putting your time and energy into a different keyword strategy.
Being realistic about keywords brings us to one of the most commonly overlooked ways to improve your business’s website ranking on Google—long-tail keywords. What are long-tail keywords? They are longer keyword phrases and the remedy for high volume and high competition keywords.
These longer phrases that incorporate keywords are less competitive because fewer people or companies can provide such specific information, and they are more targeted because the people searching those phrases have more intent to engage or buy. You can improve your rank on Google by finding long-tail keywords for your business most relevant to your target audience and creating content from those.
Many marketers mix up the terms genuine, unique, and original content. Google rates your article and content on several levels. Today's Google looks at the value and importance of the material to the reader, and it judges the proper use of grammar and spelling. There is no way to create lasting SEO success overnight. Now it's time to create some content around those keywords. This is arguably an essential aspect of SEO.
Look at the content you have for your page. Does it fully cover the topic in question? Does it address all the relevant keyword variations you can find? Does it address common audience questions? Is it written as well as possible to improve engagement?
Search engines love quality content, so you need to be making your page as pleasant as possible each time. Look at who is ranking well for your keyword targets. How can you create a much better resource? How can you solve problems?
The more quality traffic you can get to your website pages, the more your SEO will improve, so be sure to share your content to amplify its exposure. Here are some tips to promote your content and improve your SEO and ranking.
To improve SEO with your content, make sure it is easy to understand for your target audience. Be professional, authoritative, and trustworthy, but use language and terms that they would use to look up or describe the topics you are covering. People are looking for businesses run by real people who understand them, and who they can understand and can trust. Presenting helpful information in their terms will keep them on your page longer, engaging with your website more and returning to your website—which will help to improve your ranking.
If you want to write the best content that will rank well in Google, you have to target keyword phrases. Avoid stuffing keywords or over-optimization. Ideally, put the keyword in your headline, but make sure that it reads smoothly for your readers.
People search the Internet for information, and search engines like Google want to provide their users with the best possible match for their content. They have developed complex algorithms to determine sites with the highest quality content so that they can provide the best possible user experience for their customers. When websites try to cheat the algorithms by duplicating content so they can rank higher in search results, Google penalizes them.
To rank highly in search engines, websites must optimize their content for SEO by using keywords and paying attention to the quality and relevance of their content. While they may be tempted to try and trick the algorithm, Google and other search engines invest significant time and resources to ensure that they match the right content to the search query. By creating unique content that is relevant and interesting to the reader, sites have a higher chance of rising to the top of the rankings.
When it comes to SEO, links are a BIG deal… In our research on SEO ranking factors, we found that link popularity continues to have the highest correlation with Google rankings. Any link that brings in genuine referral traffic to your site is going to be good for your business and good for SEO. It's also going to be completely safe from any future Google updates.
Link building is the practice of building one-way hyperlinks (also known as "backlinks") to a website to improve search engine visibility. Common link building strategies include content marketing, building useful tools, email outreach, broken link building, and public relations. Instead of merely analyzing the content of a page, Google looked at how many people linked to that page.
Google's algorithms are complex and always evolving, but backlinks remain an essential factor in how every search engine determines which sites rank for which keywords. Building links is one of the many tactics used in search engine optimization (SEO) because links are a signal to Google that your site is a quality resource worthy of citation. Therefore, sites with more backlinks tend to earn higher rankings.
A backlink is any link on another website that points back to yours.
Backlinks are one of the most critical components of SEO (search engine optimization). Google's algorithm is carefully designed to try and deliver the most authoritative, valuable results in every search a person does. To do that, the search engine algorithm weighs several different ranking factors; all meant to help determine how credible each website and webpage are. Using a link building strategy helps to boost your organic marketing efforts and is one of the influencing factors that contribute to your search engine ranking.
When someone adds a link to a webpage, by default, it will be a dofollow link. That means the search engine algorithm will see the link and count it toward the authority it assigns the website. For a link to have any direct value in how the search engine algorithm measures the site, it must be a dofollow link.
Many of the backlinks around the web are dofollow, but in some cases, websites opt to tweak their HTML to label a backlink nofollow. This is a simple change that involves placing rel=" nofollow" in front of href in the HTML code.
Links are STILL the best way to determine the quality of a webpage. That's why backlinks remain Google's go-to ranking signal.
Anchor text is the clickable text section of a link. As it turns out, Google uses anchor text as a ranking signal.
For example, let's say you get a link to your site with anchor text: "paleo desserts." Google sees that anchor text and says: "Hmmm. That site used the anchor text: "paleo desserts." The page they're linking to must be about "paleo desserts."